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Blog

January 24, 2012

Retargeting ads. We’ve all encountered them – and most people find them as welcomed as bedbugs (and even harder to get rid of). On the surface, they may seem harmless enough, but examined under the light of Permission Marketing, retargeting looks more like a violation of trust than a brilliant marketing strategy...

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News

January 27, 2012  MarketPoint releases the official results of the 2011 Survey of the Marketing Practices of Maryland Nonprofits’ Constituent Organizations...

Branding and Marketing Services that Affect Change

Since our inception, MarketPoint has remained true to its mission: to provide honest, insightful and effective branding and marketing services for business-to-business, education, and non-profit organizations. Most of our clients are undergoing transition. These transitions may take many forms. They include changes brought about through mergers and acquisitions, or a change in organizational leadership. They may involve the introduction of a new brand, development or launch of new products or services, or penetration of new markets (vertical or geographic). They may result from a shift in the makeup or needs of a market space or reprioritizing existing markets. Or they may be caused by turnover in product managers or in the marketing organization.

We are change agents, specializing in helping organizations move forward.
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How We Work

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.
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Who We Work With

Our clients come primarily from the business-to-business, education, and non-profit sectors. We do not work with retail companies or consumer brands. 
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