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Blog

August 6, 2014

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

Strangely, many business executives fail to manage their brands, focusing only on their organizations’ size or revenue. And if they are not carefully managed, brands erode, and may even evolve into something quite ugly...  [continue reading]

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News

March 6, 2014 - Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners. XPX Maryland helps Maryland business owners build value in their organizations through sound and proven business practices, regardless of their intent to hold or transition their companies...

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Branding and Marketing Services that Affect Change

Since our inception, MarketPoint has remained true to its mission: to provide honest, insightful and effective branding and marketing services for business-to-business, education, and non-profit organizations. From organizational rebranding to outsourced CMO, from product launches to market research, MarketPoint helps organizations better understand and navigate their markets and achieve their missions more efficiently.

We are change agents, specializing in helping organizations move forward.
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How We Work

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.
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Who We Work With

Our clients come primarily from the business-to-business, education, and non-profit sectors. We do not work with CPG brands. 
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