Laura Pasternak, founder and principal at Baltimore-based consulting firm MarketPoint LLC, has been appointed to serve on the advisory board for the UB Center for Entrepreneurship and Innovation (CEI). The board of 16 veteran entrepreneurs, scholars, and mentors advises CEI on its student-based initiatives and ongoing projects and programming. The Center currently serves hundreds of UB students and alumni who are active in Baltimore’s entrepreneurial ecosystem.
“Cultivating entrepreneurial thinkers is key to developing the next generation of business leaders,” said Pasternak. “The UB Center for Entrepreneurship and Innovation is committed to helping students structure business ideas and build value through innovation. I am honored to be working with this team of Baltimore entrepreneurs, business leaders and educators to bring quality educational programming, venture support, and real-world practical experience to the students at UB.”
The UB Center for Entrepreneurship and Innovation (CEI) has been providing educational programming and venture support to a diverse population of entrepreneurs since its founding in 2006. Today, it’s a leading force within the Baltimore Entrepreneurial Ecosystem. CEI is guided by a belief that at the heart of every successful venture is an entrepreneur, whose knowledge, skills and imagination give constant rise to innovative moments.
MarketPoint provides outsourced and interim marketing leadership, market research, and branding and marketing strategy, for clients in the business-to-business, education and non-profit sectors. Founded in 2001, the firm helps clients to better understand and effectively address their marketplace, reposition their organizations, launch new products, penetrate new markets, build brand equity, thrive through mergers and acquisitions, foster brand-positive behavior throughout the organization, rebuild marketing departments, and address broader organizational challenges.
Prior to establishing MarketPoint, Pasternak held senior marketing and strategic planning positions with such companies as Sylvan Learning Systems, Inc. and Thomson Corporation. In addition to her work at MarketPoint, she serves on the mentoring committee of Network 2000, holds membership in the American Marketing Association, and serves on the board of the Lyric Foundation of Baltimore. She is also a frequent public speaker on various brand and marketing topics.