Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners.
XPX Maryland helps Maryland business owners build value in their organizations through sound and proven business practices, regardless of their intent to hold or transition their companies.
“Our vision is that every business owner should have the opportunity to create sustainable and transferrable value in their enterprises and achieve a well-developed transformation or transition, including the potential for a successful exit,” said Zimmerman. “The organization’s mission is to unlock the collaborative potential of a broad-based and experienced team of trusted business advisors to create opportunities for our members.”
XPX members include accountants, management consultants, attorneys, marketing and top-line business strategists, business coaches, insurance executives, mergers and acquisitions specialists, valuation and wealth management professionals and more – all working together to foster better understanding of the many disciplines that contribute to the health and profitability of private enterprises.
Our first event will be held at 8:00 am on Friday, March 21, at the Rolling Road Golf Club in Catonsville. We plan to introduce attendees to the mission of XPX and the benefits of membership,” Zimmerman continued, “Attendees will be treated to a facilitated Power Networking session and a full breakfast. We’re excited about the event, as the Power Networking format is a proven technique for uncovering partner relationships between complementary disciplines.”
XPX chapters provide informative programming for advisors to business owners focused on building value and transformation. XPX Maryland will host a number of events each year, including presentations by former business owners who have successfully grown their businesses, transformed them and built value and in some cases exited their businesses. The programming format includes panel discussions with subject-matter experts, networking evenings, members-only dinners, roundtable discussions, and an Owners’ Academy, where members can invite owners as their guests to hear from other owners who have been successful building wealth and exiting their businesses.
MarketPoint provides outsourced and interim marketing leadership, market research, and branding and marketing strategy, for clients in the business-to-business, education and non-profit sectors. Founded in 2001, the firm helps clients to better understand and effectively address their marketplace, reposition their organizations, launch new products, penetrate new markets, build brand equity, thrive through mergers and acquisitions, foster brand-positive behavior throughout the organization, rebuild marketing departments, and address broader organizational challenges.
Prior to joining MarketPoint, Zimmerman was Vice President of Global Marketing for Prometric, the world leader in testing and assessment services. There, he led the company’s global rebranding and three separate product launches. Before Prometric, he was president of a $20 million subsidiary of CGX, and for nearly a decade, he served as Executive Vice President and Creative Director of a successful, regional advertising agency. He has extensive experience with nonprofit organizations, including the National Multiple Sclerosis Society, the United Way, the Pennsylvania Coalition Against Domestic Violence and Big Brothers / Big Sisters of America. In 1991, he received a letter of commendation for public service from President George Herbert Walker Bush (41). A graduate of Messiah College, Zimmerman guest lectures frequently at area colleges and universities. He can be reached on Twitter at @Zimmerman_ME.