“Is SEO a gimmick?” one client recently asked us – a fair question, given the fact that many agencies selling SEO are peddling smoke and mirrors.
MarketPoint doesn’t provide SEO services, of course, but we know the difference between actionable advice and snake oil. And having seen the aftermath of many snake-oil salesmen, we thought it appropriate to share a few pointers. Here goes…
Off-page SEO is trickier but still controllable. The most important thing you can do, here, is to establish links to your page from credible and highly trafficked sites. You might want to provide valuable and clickable content for news sources or trade journals, for example. And, of course, it helps to have lots of traffic. So go generate some. I’d start with Google AdWords, Tweets, and promoted Facebook posts.
There. That should get you started.
Now, take that ten grand you would have paid an agency for this same advice, and donate it to charity.