About Us

Linking Brand Management to Business Results

At MarketPoint, we go beyond strategic marketing consulting. We’re brand management specialists. We help companies drive growth and improve results by identifying, integrating and managing customer-driven brand equities and strategies.

Brand Management Experts

We’re business-to-business brand management experts. We’re not just another branding company that wants to change your image, create a new logo and begin applying this “new look” to all your materials. Sure that’s an important part of your brand marketing, but that’s just the application of your brand to the tools that support it. Your brand begins with your business.

Business-to-Business Branding

We stand apart from other brand marketing firms because we employ a business-driven approach and a focus on business-to-business branding.

Good brand starts with a solid foundation that supports key business objectives and goals for growth. We build that foundation by evaluating customer perceptions, assessing your current brand within the context of your market and developing a fully-integrated brand management strategy that drives results. In essence, we help growth-oriented, mid-sized companies change the way they look at themselves and how they operate in competitive markets.

Our focus on business-to-business branding helps companies:

• Evaluate circles of influence to identify brand drivers for their business
• Understand the marketing fundamentals of their business
• Create compelling and customer-driven brands
• Validate and redefine their brand strategy within the framework of the business-to-business market
• Differentiate their brands and services through effective brand management
• Identify, plan and help execute details of their brand management strategies, including marketing, communication planning, training and organizational development