MarketPoint principals Laura Pasternak and Michael Zimmerman speak regularly on topics related to Marketing and Brand. A list of topics is available here, or feel free to contact us to discuss other possible topics.
January 26
Brand, Marketing, and Business Development for the New Age
Laura Pasternak
Hospitality Sales and Marketing Association International
February 20
Challenger Brands
Michael Zimmerman
University of Maryland, College Park
February 21
Situation Analysis - Beyond SWOT
Michael Zimmerman
Harford Community College
February 27
SPIN Selling
Michael Zimmerman
Morgan State University
March 5
Blue Ocean Strategy
Michael Zimmerman
Morgan State University
March 5
Challenger Brands
Michael Zimmerman
Morgan State University
March TBD
Branding: The Whole Picture
Laura Pasternak
Bowie State University
March 29
Branding: The Whole Picture
Laura Pasternak
Wilmington University
April (TBD)
Challenges of the Independent Consultant
Laura Pasternak
Bowie State University
April 5
Challenger Brands
Michael Zimmerman
Wilmington University
April 25
The Role of Social Media in Brand Management
Laura Pasternak
Villanova University
(For reference, the Fall 2011 speaking schedule is available here.)
