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About Us

“MarketPoint brings a real energy to their projects. They can come in and gauge the room and are able to fit that culture immediately. It has inspired us to bring that same quality to our customers.”

Chris Hornbecker

SolutionsDevelopers Corporation

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About Us
Staff

Staff

Innovative thinking; real-world expertise.

At MarketPoint, you’ll find a diverse group of business professionals with real-world brand and marketing experience. Averaging more than 20 years in their fields, our consultants understand your challenges and appreciate your perspective.

But beyond their credentials and their experience, they exhibit flexible and dynamic work styles and a strong work ethic. We are innovative thinkers. We listen. We are detailed in our processes. And we are committed to our clients' success.

Laura Pasternak
Principal and Chief Brand Strategist

Michael E. Zimmerman
Senior Marketing Strategist

Gina London
Senior Media Strategist

Joy Levin
Research Consultant

Becky Choi
Organizational Development Consultant

Julie Johnson
Communications Consultant

John Hrastar
Business Management Consultant

Branding Services

Brand is not a product or a service; it’s not a logo or a design; and yet it determines your organization’s future. We help clients build brand equity, by developing effective brand strategies and tactics to actively manage brands.

Marketing Services

At MarketPoint, we help organizations define objectives and manage outcomes in all areas of marketing, from identifying the organization’s brand essence to achieving revenue, membership, enrollment or awareness objectives.

Resources

At MarketPoint, we believe in cultivating an open and sharing environment, characterized by jargon-free, honest communication and shared resources. Our ultimate goal is to empower organizations to make their own decisions, not to have them become dependent on us.

About Us

From corporate branding to product messaging, from communications audits to comprehensive marketing plans, from product launches to sales integration, our work stands apart.