Michael Zimmerman

Principal, Senior Marketing Strategist

As Senior Marketing Strategist, Michael provides outsourced marketing management, performs market research, and develops communications and marketing plans for our clients. He brings 36 years of progressive management experience and 33 years experience in marketing and sales.

Previously, Michael was Vice President of Global Marketing for Prometric, a $400 million testing and assessment company, serving seven vertical markets and operating in 160 countries. While at Prometric, he led the company’s rebranding and three separate product launches.

Before joining Prometric, Michael was president of a $20 million subsidiary of CGX. There, he reorganized and repositioned a bankrupt acquisition, achieving and maintaining profitability throughout his tenure. For nearly a decade, Michael served as Executive Vice President and Creative Director of a regional B2B advertising agency, where he wrote and produced annual reports and developed communication campaigns for companies such as Harsco, York International, the Pennsylvania Medical Society, Keystone Health Plan, Burnham Corporation, Delta Dental, and Weis Markets.

Experienced in sales and sales management, Michael has written and delivered training programs in sales and customer service for companies with annual revenues ranging to one billion dollars.

He has extensive experience with nonprofit organizations, including the National Multiple Sclerosis Society, the United Way, the Pennsylvania Coalition Against Domestic Violence, Big Brothers / Big Sisters of America, Project Mercy, the Harrisburg-Area Emergency Life-Survival Project (HELP), and the Center Club of Baltimore. In 1991, he received a letter of commendation for public service from President George Herbert Walker Bush (41).

A graduate of Messiah College, Michael has served on the Boards of the National Multiple Sclerosis Society (Central Pennsylvania Chapter) and the business advisory group XPX Maryland, and guest lectures frequently at area colleges and universities.

In addition to writing the MarketPoint blog, Michael is a columnist for SmartCEO Magazine (New York, Philadelphia, Baltimore, and DC editions) and has been published in Social Media Today, Technorati, The Social Customer, and Sales and Marketing Management Magazine.