September 8, 2014
To new marketers, sticky is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Sticky goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers. But what makes clients sticky?
August 6, 2014
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Strangely, many business executives fail to manage their brands, focusing only on their organizations’ size or revenue. And if they are not carefully managed, brands erode, and may even evolve into something quite ugly... [continue reading]
May 15, 2014
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services, leveraging their well-established technology advantage and opening "IBM Interactive Experience" labs to offer full-service strategy and creative services. Bad news or good?
April 10, 2014
Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched...
March 6, 2014
This is HUGE. Getty, the world's mega-repository of commercial images, adds an "embed" option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Essentially, they're granting you non-commercial usage rights in exchange for...
November 14, 2013
The "internet of everything,” as Cisco calls it, connects us to data of unimaginable proportions. …Data measured in terabytes and petabytes. …Files too large to process on our own internal computers. …Big data. We've put together and infographic on big data, to help leaders better understand its sources, its business potential, and its sheer volume.
October 29, 2013
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up...
August 20, 2013
Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject, many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less how to apply it to something as narrowly focused as a community college...