September 2, 2015
Something as simple as a security breach can have devastating implications for your customer relations and your brand, not to mention huge financial liabilities. How does your organization compare to others? And what can you do to protect yourself? You’ll find the answers in this month’s Infographic: Cyber security in America.
February 12, 2015
When Apple Computer was formed on April 1, 1976, no one could have forecast what would happen in the next 40 years. The concept of “personal/home computers” seemed beyond hopeful to many and ludicrous to most. But fast-forward to January 2015, and you’ll hear a whole new story...
December 17, 2014
Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader in innovation. But the facts say otherwise...
September 8, 2014
To new marketers, sticky is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Sticky goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers. But what makes clients sticky?
August 6, 2014
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Strangely, many business executives fail to manage their brands, focusing only on their organizations’ size or revenue. And if they are not carefully managed, brands erode, and may even evolve into something quite ugly... [continue reading]
May 15, 2014
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services, leveraging their well-established technology advantage and opening "IBM Interactive Experience" labs to offer full-service strategy and creative services. Bad news or good?
April 10, 2014
Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched...
March 6, 2014
This is HUGE. Getty, the world's mega-repository of commercial images, adds an "embed" option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Essentially, they're granting you non-commercial usage rights in exchange for...