January 28, 2016
In business, the space between sales and marketing is often filled with empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover client needs and unreceptive to much-needed advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable, myth-promoters, who should just shut up and do jobs: to generate leads.
December 17, 2015
There is no more captive audience than a customer on hold. That makes it extremely tempting to push out advertising or public relations messages, while they wait for your attention. But how does it affect your brand?
September 2, 2015
Something as simple as a security breach can have devastating implications for your customer relations and your brand, not to mention huge financial liabilities. How does your organization compare to others? And what can you do to protect yourself? You’ll find the answers in this month’s Infographic: Cyber security in America.
February 12, 2015
When Apple Computer was formed on April 1, 1976, no one could have forecast what would happen in the next 40 years. The concept of “personal/home computers” seemed beyond hopeful to many and ludicrous to most. But fast-forward to January 2015, and you’ll hear a whole new story...
December 17, 2014
Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader in innovation. But the facts say otherwise...
September 8, 2014
To new marketers, sticky is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Sticky goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers. But what makes clients sticky?
August 6, 2014
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Strangely, many business executives fail to manage their brands, focusing only on their organizations’ size or revenue. And if they are not carefully managed, brands erode, and may even evolve into something quite ugly... [continue reading]
May 15, 2014
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services, leveraging their well-established technology advantage and opening "IBM Interactive Experience" labs to offer full-service strategy and creative services. Bad news or good?