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February 21, 2012
Normally, our blogs are written weeks in advance. They lie, in queue, on our website, waiting for their pre-appointed launch-dates, and drip out with the annoying frequency of a leaky faucet in the middle of the night. Instead, this blog was written the Sunday before its release. Inspired by an event that had nothing to do with brand or marketing. Perhaps...
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February 14, 2012
You’re an executive. You engage successfully with colleagues, employees, and clients every day. So what in the world could you possibly learn from my four-year-old daughter, Lulu?
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February 7, 2012
When was the last time you actually walked in to your bank branch? Something has changed. And it feels a little creepy...
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January 31, 2012
We recently conducted an extensive survey of 1300 nonprofit organizations, to help them better understand their marketing practices. And one of the most surprising findings was their position on print – specifically printed direct mail...
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January 24, 2012
Retargeting ads. We’ve all encountered them – and most people find them as welcomed as bedbugs (and even harder to get rid of). On the surface, they may seem harmless enough, but examined under the light of Permission Marketing, retargeting looks more like a violation of trust than a brilliant marketing strategy...
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January 17, 2012
In the movie Field of Dreams, Iowan farmer Ray Kinsella (played by Kevin Costner) builds a baseball field on a whispered promise, “If you build it, they will come.” Many entrepreneurs believe brand and revenue work the same way. But building an enduring brand is a complex journey along a multi-phased continuum...
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January 10, 2012
The question I asked was, “What were the defining qualities of the best business presenter you ever saw?” Without hesitation, the German executive I was working with gave me this quick list...
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January 3, 2012
If you're using the same metrics most web marketers use, it may be time to rethink your strategy...