Good, Fast, and Cheap

Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”

Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more

Black Friday Infographic

Infographic – Black Friday and Cyber Monday – 2016 November

This infographic explores the economic impact of Black Friday, Cyber Monday, and Thanksgiving Day weekend sales, using the final statistics from 2015 (in forecast of 2016). The National Retail Federation had predicted a 3.6 percent increase for 2016 at the time of publication.

© 2016 MarketPoint LLC, All Rights Reserved

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Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.

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Pasternak Appointed to MSBDFA Commission

Hogan Appoints Laura Pasternak to State Commission

MarketPoint principal Laura Pasternak has been appointed to the Maryland Small Business Development Financing Authority Commission (MSBDFA).

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Hiring Whitepaper

Whitepaper – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint whitepaper on hiring explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Hiring infographic

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Family-Owned Businesses Infographic

Infographic – Family-Owned Businesses – 2016 May

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Family Businesses Whitepaper

Whitepaper – Family Businesses in America – 2016 May

This MarketPoint whitepaper explores the impact of family businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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