A Plan for the Brand During Mergers & Acquisitions

A merger can be one of the most challenging transitions for an organization. And even more so for a communications professional tasked with navigating branding decisions.

In my recent article written for and published in the July-August issue of Communication World, the official magazine of the International Association of Business Communicators (IABC), I’ve outlined the benefits of having a detailed communication plan and shared seven steps communicators and business leaders alike should consider when undertaking this type of transition.

Read the full article here: “A Plan for the Brand: Seven steps to strengthen your brand during and after a merger or acquisition”