We rediscovered an interesting article recently, in which Jeffrey Cohen, Managing Editor of SocialMediaB2B.com, encouraged readers to begin integrating SEO keywords into copy intended for non-internet publication (print brochures, catalogs, customer support, human resources, and even finance). He cited two reasons for this ostensibly unorthodox use of SEO: (1) because much of the copy you write for traditional (non-web) distribution will eventually end up on the web anyway, as a scannable PDF, and (2) because using keywords in all of your communications encourages your customers to associate those words with your organization. Fair enough. And while we agree, in principle, with his recommendation, we have to wonder…
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Optimism Doesn’t Pay the Bills
Did you ever notice how often business people trot out opinion surveys as if they were plausible grounds for forecasting? “Our customers tell us they intend to spend more on equipment in 2012… Human Resource managers say they expect hiring to increase in coming months… The majority of professional fundraisers believe the recent slowdown in giving will turn around sharply next year… 72% of admissions counselors surveyed are anticipating a spike in enrollment, based on continued job insecurity…” And on the basis of statistics like these, we are supposed to make business decisions. Really?
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MarketPoint Receives National WBE Certification
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received national WBE (Women’s Business Enterprise) certification from the Women’s Business Enterprise National Council (WBENC). Read more
Old-School SEO for Print Collateral (and more)
We rediscovered an interesting article recently, in which Jeffrey Cohen, Managing Editor of SocialMediaB2B.com, encouraged readers to begin integrating SEO keywords into copy intended for non-internet publication (print brochures, catalogs, customer support, human resources, and even finance). He cited two reasons for this ostensibly unorthodox use of SEO: (1) because much of the copy you write for traditional (non-web) distribution will eventually end up on the web anyway, as a scannable PDF, and (2) because using keywords in all of your communications encourages your customers to associate those words with your organization. Fair enough. And while we agree, in principle, with his recommendation, we have to wonder…
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The Communication Paradox
Since childhood, we have been told to build our vocabularies, learn to spell, watch our syntax, imagine what our audience is hearing, speak and write with conviction – and that if we do these things, we will be more effective communicators. We try, in earnest, to learn our lessons, to follow the rules, and to focus on our language, yet we repeatedly fail to communicate. Why?
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Changing a Light Bulb
I was at a party recently, when a total stranger walked up to me and asked, “How many marketing consultants does it take to change a light bulb?” I can’t actually remember how that joke ended, but his question made me think…
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Resolve to Audit Your Brand
It’s time for the fourth and final New Year’s resolution designed for organizations who want to drastically improve their marketing efforts. So here it is: Audit your brand. Read more
MarketPoint Awarded UMBC Graduate Program Marketing Campaign
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received a letter of intent from the University of Maryland, Baltimore County (UMBC), to perform branding and marketing services in support of a new initiative to promote graduate programs at the university. Read more
Resolve to Reexamine Your Assumptions.
Keeping with our commitment to share a few New Year’s resolutions your organization can make to drastically improve your marketing efforts, we give you the third installment in the series: Check your assumptions. Read more
Resolve to Reconnect
We promised you a list of useful resolutions that your organization can make to drastically improve your marketing efforts in the new year. This week we’re suggesting: Reconnect with your customers.
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Resolve to Communicate Better
Why is it that organizations have no trouble focusing on revenue in the fourth quarter? Okay, that was too easy. But if it’s patently obvious why we have to hit our targets in Q4, why is it so hard for us to focus on the marketing behaviors that will drive revenue in Q1?
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