Brand Expertise
It’s a Big Multi-Media World Out There: Creating an Integrated Marketing Plan for Your Brand
Americans are multi-tasking through various media channels. They are listening to iPods while surfing the internet. Many are working on laptops while watching television. With all of the available technology, a stand-alone brochure or use of a single, traditional medium can no longer build or sustain a brand.
The Age of New Media: Is Your Brand Up to Speed?
You Tube. Facebook. MySpace. These are just a few of the new media channels that have shaped our culture, influenced opinions, and sold ideas, products and services. Are you leveraging them to build and promote your brand?
Why Marketing During a Recession is Crucial
Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses.
Successful Branding for Mergers & Acquisitions
Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger?
Mind the Gap: Are You Bridging Your External and Internal Branding?
Mind the gap. You’ve seen it on tee shirts. Perhaps you’ve heard this British proper announcement on the London tube. But have you considered the importance of minding the gap between your internal and external branding efforts?
Why Brand Matters
Whether you realize it or not, every business has a brand. How you develop it is the difference between creating your point of distinction or blending in with the crowd; projecting a positive image or eliciting a negative one; growing your business or merely existing; successfully reaching your target audience or missing the mark altogether.
Brand Beyond Marketing
Imagine you are about to embark on a trip of a lifetime. You’ve gotten brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.
Building a Brand with a Thousand Songs
You know you need a brand. But do you know that one of the most effective ways to grow your business is to build on that brand?