How MarketPoint Approaches Brand
When it comes to brand, MarketPoint isn’t just another consulting firm. We’re brand management specialists.
Other firms may say they manage or create brands, when what they really mean is they design logos, change color palettes, and apply your new “look and feel” to all your materials. That may be an important part of your marketing efforts, but we believe your brand goes much deeper.
At MarketPoint, we help companies drive growth and improve results by identifying, integrating and managing customer-driven brand equities and strategies.
We stand apart from other brand marketing firms because we employ a business-driven approach and a focus on business-to-business branding.
Good brand starts with a solid foundation that supports key business objectives and goals for growth. We build that foundation by evaluating customer perceptions, assessing your current brand within the context of your market and developing a fully-integrated brand management strategy that drives results. In essence, we help growth-oriented, mid-sized companies change the way they look at themselves and how they operate in competitive markets.
Our focus on business-to-business branding helps companies:
- Evaluate circles of influence to identify brand drivers for their business
- Understand the marketing fundamentals of their business
- Create compelling and customer-driven brands
- Validate and redefine their brand strategy within the framework of the business-to-business market
- Differentiate their brands and services through effective brand management
- Identify, plan and help execute details of their brand management strategies, including marketing, communication planning, training and organizational development