Where is your brand today?

We operate in a changing marketplace. Competitors change; consumer perceptions change; our customers’ values change; and our products and services change.  That’s why successful organizations periodically reassess and refresh their brands.

A brand assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers, and to reposition the brand, if necessary, to reflect changes in the marketplace. What’s more, it helps you and your staff recommit to the vision and goals of the business. Finally, it ensures accurate application of your brand across the organization.

We evaluate your brand from both internal and external perspectives, identifying the gaps between what you want your brand to represent and how your customers perceive your brand in the marketplace.

Internal Brand Audit

We evaluate existing marketing strategies, materials, media and communications. We engage with key management to obtain internal perceptions of your brand and how the company competes in the market. We interview employees across multiple levels of your organization to assess differences in internal brand perceptions. And, we review your most current existing customer and market research, including customer satisfaction surveys.

External Brand Audit

Based on the outcome of the internal brand audit, we conduct an assessment of external audiences and their brand perceptions. Depending on your company’s existing and/or ongoing research studies, our team develops a market research program that may include any number of the following types of external studies: existing customer brand perception, research on a competitive set, and prospective customer attitudes and perceptions.