Maintaining a Successful Brand
As a brand management firm, our goal is to provide guidance, strategic thinking and brand expertise – not total dependence. We understand that knowledge transfer is a critical step in the brand management process. We recognize that part of our success comes from helping you gain the knowledge and skills to effectively manage and implement your strategic brand roadmap on your own.
That said, we won’t abandon you, either. Our brand maintenance program provides an alternative—the right balance of support and independence. With our brand maintenance program:
- You have ongoing access to our strategists and their thinking
- We stay abreast of changes in your business and the results of your planned efforts
- We meet quarterly for a team review of your brand management plan, making any adjustments or modifications necessary
Why is this important? Because your plan isn’t static. It needs to be flexible enough to adjust to changes in your industry and in the marketplace. Our commitment to your success extends beyond the plan, but without forcing co-dependencies.