Ongoing Brand Maintenance
MarketPoint’s goal is to provide guidance, strategic thinking and brand expertise – not total dependence. We understand that knowledge transfer is a critical step in the brand management process. We recognize that part of our success comes from helping you gain the knowledge and skills to effectively manage and implement your strategic brand roadmap on your own.
That said, we won’t abandon you, either. Our brand maintenance program provides an alternative—the right balance of support and independence. With our brand maintenance program, you can take advantage of:
- ongoing access to our strategists and their thinking
- outsourcing specific initiatives or functions, including social media and campaign management
- help with brand content, from blog writing and whitepapers to case studies and video communications
- quarterly brand reviews, including updates or modifications to your brand management plan, as necessary
Why is this important? Because your brand communications plan isn’t static. It needs to be flexible enough to adjust to changes in your industry and in the marketplace. Our commitment to your success extends beyond the plan, but without forcing co-dependencies.
CONTACT US about a brand maintenance program.
MarketPoint does a spectacular job getting to know your business and coming up with creative branding strategies! I highly recommend them!
MarketPoint helped us develop a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.
I was surprised how much we could learn about branding, marketing, competitive landscapes, and more. MarketPoint went deep into our market and emerged well-informed on the industry and the challenges we faced. Their insights into our customer opportunities and who our competitors could be were extremely helpful. These guys really know what they’re talking about. I highly recommend them.
MarketPoint brings a combination of knowledge and perspective; they advise based on research; they listen, communicate and collaborate. Their strategies and creative work are grounded in research. They educate as they advise but also listen carefully to me and to my internal clients and stakeholders. They are true partners who have gained the respect of our alumni, faculty, institutional leaders, students, and employers.