SolutionsDevelopers Corporation

About SolutionsDevelopers Corporation

SolutionsDevelopers helps organizations effectively employ technology to capture, manage and use information to make informed decisions about their businesses. Since 1996, the company has been solving complex business issues and increasing operational efficiencies for customers of all sizes — from Fortune 500 companies to nonprofit associations. Through a balance of best practices, appropriate use of business-driven technology and innovative thinking, SolutionsDevelopers has achieved a 100% success rate creating technology solutions that help customers achieve their goals.

Making a Company’s Vision a Reality

Like many start-up companies, SolutionsDevelopers’ initial self-promotion and marketing efforts focused on the tactical elements of a logo, basic web site and functional sales brochures. As the company grew, it continued its efforts in an ad hoc fashion, reacting to customer needs and new advertising opportunities. With limited budgets and little manpower, this approach works initially. However, as the business began to mature, it became clear that a more strategic approach to communicating the SolutionsDevelopers vision to the marketplace was critical for growth.

In 2005, SolutionsDevelopers turned to MarketPoint for direction on several fronts. First and foremost, the company recognized the need to create a brand strategy framework that appropriately positioned the company. Second, SolutionsDevelopers needed to bring more cohesion to its marketing efforts, specifically around the redesign of its look, web site and communication vehicles. This was important to reflect how the company had grown and matured since its initial branding efforts.

Recognizing Their People-Appeal

Like many technology companies, SolutionsDevelopers approached marketing from a technical standpoint, exercising the analytical skills that make them exceptional engineers. However, MarketPoint’s extensive research and interviews with SolutionsDevelopers’ customers revealed that most relied on emotion when making purchase decisions. While technical expertise is critical to the decision, customer preferences based on the philosophy or values of a company, or the company’s ability to speak to that customer’s concerns or needs superseded it.

MarketPoint worked with the SolutionsDevelopers’ executive team to assess this new information about how customers perceived the company. MarketPoint attended executive meetings and performed extensive market research. With this data, MarketPoint created a strategic framework that provided the fundamental components for all other marketing and communications efforts, as well as specific recommendations. MarketPoint has continued to help SolutionsDevelopers:

• Establish a consistent brand — from corporate identity to personnel and both internal and external communications
• Redesign the look and feel of the company’s web site to represent the brand
• Develop content and copy for the new web site that continues to reflect the company’s new positioning and key messages

“MarketPoint is great at listening to our viewpoint,” notes Chris Hornbecker, President, SolutionsDevelopers. “More importantly, they understand how to take our technical expertise and present it in a way that really reflects who we are as a company — friendly, creative thinkers and readily accessible to our clients.”

Fostering Consistency of Brand through People

With the guidance of MarketPoint, SolutionsDevelopers was able to communicate its vision as a fun, dedicated company with highly skilled, approachable people who solve complex problems, and translate it into a tangible brand for customers.

“MarketPoint brings a real energy to their projects,” says Hornbecker. “They can come in and gauge the room and are able to fit that culture immediately. It has inspired us to bring that same quality to our customers.”

SolutionsDevelopers now has a cohesive message and strategic approach for its sales and marketing efforts. MarketPoint has helped the company foster consistency of its brand not only in its promotional materials but in all communications. This has helped reinforce the value of the people behind the company’s services philosophy.

MarketPoint continues to be a strategic partner for SolutionsDevelopers, with plans to help brand and launch a new software product currently in development. In addition, MarketPoint provides ongoing support to reinforce the brand and ensure that it is consistently presented throughout all lines of communication.

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