Many organizations communicate with their audiences through intermediaries.  Manufacturers often sell through distributors; service organizations may partner with delivery partners; universities reach students through guidance counselors. These organizations reach their markets through “channels.” In some cases, the only way their messages reach their markets is through the voice of their channels.

Managing channel communications is often critical to the success of products or services.  Channel partners need to understand your organization and the benefits you offer, vis-à-vis your competition. Channel partners must be trained – and motivated – to represent your interests and advance your brand. And they need to act independently and cooperatively with each other.

MarketPoint understands channel communications. We help clients develop messages and communications vehicles that empower their channels, as well as tools their channels can pass through to their markets.