Every touchpoint between your organization and your marketplace represents an opportunity to advance your position and to drive closer to your marketing objectives. Ultimately, every employee plays a part in your organization’s success. Every letter, every sales call, every call to customer service, every public statement, every meeting – even the internal ones – will affect your position and ultimately your revenue.
By communicating your organizational vision and your marketing objectives to your employees, you enable them make the connection between their actions and the organization’s success.
MarketPoint helps clients adopt an integrated and holistic approach to employee communications, with training and programs that promote brand-positive and customer-centric behaviors. We help our clients develop marketing advocates and brand champions throughout their organizations, from the senior management team to the shipping floor, creating a competitive edge in the marketplace.