Internal / Employee Communications

Employee engagement starts with effective internal (employee) communications. And ultimately, every employee plays a part in your organization’s success. Every letter, every sales call, every call to customer service, every public statement, every meeting (even the internal ones) will affect your position and ultimately your revenue.

By communicating your organizational vision and your marketing objectives to your employees, you enable them make the connection between their actions and the organization’s success.

MarketPoint helps clients adopt an integrated and holistic approach to employee communications, with training and communication programs that promote brand-positive and customer-centric behaviors. We help our clients develop marketing advocates and brand champions throughout their organizations, from the senior management team to the shipping floor, creating a competitive edge in the marketplace.

Organizations who engage diligently in building their culture and in internal communications that support organizational transformation benefit from a more clearly defined brand position, improved consistency in messaging, better group dynamics and employee engagement and a healthier organizational culture.

Testimonials

Laura is easy to work with, extremely intelligent and — most importantly — capable of developing a marketing plan which will help any business reach its goals. Her unique combination of marketing ‘know-how’ and creativity make her a perfect partner for any organization.

Jody MadronPresident, Madron Marketing & Publishing

Laura and Mike bring very different perspectives on brand and marketing, but they’re equally committed and energetic. Seeing our organization from both of their perspectives was helpful. I’m not aware of any other team that could carry their water bucket!

Marty OstendorfPresident, Absolute Service, Inc.

MarketPoint made this process painless. Our management was so impressed with the efficiency of MarketPoint’s plan that they quickly moved to put it into action.

Irene McAfee, Ph.D.Director of Academic Research at Macmillan/McGraw-Hill

MarketPoint’s principals bring a unique perspective to marketing and branding projects. They don’t specialize in one industry, so they don’t have any preconceived notions about what the market wants. Their research painted a clear picture of the needs and values of our members. And the recommendations they provided drew on best practices they’ve learned from their work with clients in several industries. They challenged some long-standing assumptions, here. But in the long run, they helped us build even stronger relationships with our members.

David BunchCEO, FedChoice