Sometimes, marketing messages don't deliver the results you expected. They may seem to fall on deaf ears - worse yet, they may completely backfire.

If the delivery of your message is on target, then the problem is usually in message development. Fortunately, MarketPoint offers Message Therapy for problem messages - a detailed process for ensuring that your marketing messages perform exactly the way you need them to.

MarketPoint's team of experienced, professional communicators will diagnose your marketing messages from every possible angle. We begin by consulting existing market intelligence within your organization and complement your understanding of the market with market research. We analyze your audience, segmenting your markets and carefully mapping the needs and values of each segment. Next, we disect each of your messages to expose both the expressed and implied claims they contain. We take the time to examine each core message from the target audience's perspectives, mapping each message to the market's needs and drivers, identifying where shortfalls and disconnects occur, as well as opportunities for message enhancement. Then, we rework your messages from a market perspective, tying each feature or benefit to a market need. We weigh the importance of each market driver, to find a balance with your messaging, and finally reconstruct your messages to optimize performance.

Contact us to learn more.