Market Segmentation
Defining audiences, segmenting and sizing markets, prioritizing elements of your marketing plan, experimentation, applying metrics and refining your plan…
Whether you’re a services company considering a new vertical market, or an association interested in diversifying and building your membership, or a university planning to offer a new field of study, you can’t escape the importance of defining, segmenting, sizing and prioritizing your markets — because market size and penetration define revenue potential.
If you’re launching or managing a product, you need to know that positions are affected by target selection, penetration strategy, changes in the marketplace, and the evolving needs of your clients and prospects. Successful segmentation helps you focus on efforts that will show a positive return.
MarketPoint can show you how to size and segment your markets to optimize return on investment.
CONTACT US for help segmenting and sizing your markets.