MarketPoint principals Laura Pasternak and Michael Zimmerman speak regularly on topics
related to Marketing and Brand. A list of topics is available here, or feel free to contact
us to discuss other possible topics.

September 14, 15, 20 and 22
Branding and Marketing Discussions
Laura Pasternak 
Sponsored by Offit Kurman 

September 29
SWOT Analysis
Michael Zimmerman 
Harford Community College 

October 12
The Strategic Role of Marketing
Laura Pasternak 
Center Club, Women in Business Panel 

October 27
Brand: The Whole Picture
Laura Pasternak 
Saint Joseph's University 

November 2
Blue Ocean Strategy
Laura Pasternak and Michael Zimmerman
Marymount University

November 7
SWOT Analysis
Michael Zimmerman 
Morgan State University

November 14
Mobile Marketing
Laura Pasternak and Michael Zimmerman
NCMPR Breakout Session

November 14
Challenger Brands: Eating the Big Fish
Michael Zimmerman 
NCMPR Roundtable

November 15
(to be determined)
Laura Pasternak 
Shapiro-Rouse Lecture Series, Stevenson University