January 22, 2011
This 5-minute presentation offers the Do-It-Yourself marketer a brief guide to Branding. More than a visual identity, more than a logo, more than a name, branding is a process - one that establishes the vision and purpose for your organization and should be built on well-defined and carefully articulated core values and principles.Tags: Branding, Business-to-Business, Education, Internal Branding, Laura Pasternak, Marketing, Non-Profit
December 15, 2010
This 5-minute presentation offers the Do-It-Yourself marketer a brief overview of SWOT Analysis. An essential step in the development of marketing strategy, SWOT enables any organization that operates in a competitive environment to identify and address the internal and external factors that affect its success.
November 9, 2010
This presentation is a little bit different from the one you heard in business school: it’s relevant, it’s executable, and it’s only takes ten minutes! Here, we outline a simple process that enables any organization to develop a dynamic plan of attack that supports their unique marketing objectives.