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Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Pasternak)

Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your branded content isn’t taking off? (p. 131) …where your next VP of Marketing is coming from? (p. 203) It’s all in here. Tom explains the promise of big data (p. 201) …why there’s a disconnect between marketing and sales (p. 196) …the folly of loyalty programs (pp. 62, 115) …which social media strategies will work and which won’t (p. 81) …and much more. In fact, you’d better buy two copies of this book – since it’s printed on both sides of the page, you’ll need a spare to hang the cartoons printed on the back of the ones you’ve already hung!

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Old Banking 100-key Adding Machine Net Promoter Scores

Banks Still Suffer Low Net Promoter Scores

According to leading Net Promoter Score® Software-as-a-Service provider CustomerGauge, the banking industry still has a long way to go in the Customer Satisfaction department. A relatively new industry commonly known as FinTech (Financial Technology companies) is giving the banking industry a real run for the money. Read more

Comcast brand

Brand and the Disgruntled-Customer Effect

Today, telecom providers spend millions of dollars developing and promoting their brands. Over time, their investments burn brand-positive images on the mind of their consumers. Let’s say that one of those consumers – we’ll call him “Joe” – is driving his kids to school, when a white utility van cuts into his lane, forcing him onto the shoulder at 60 miles per hour. After quickly regaining his senses and glancing in the rear-view mirror to make sure his kids are alright, Joe looks back at the van and sees the logo of his telecom provider. And suddenly, the company’s carefully crafted brand fades from Joe’s mind, to be replaced by a more personal, and more permanent, image. Read more

Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Whitepaper

Whitepaper – Brand Loyalty – 2016 February

This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Vision Infographic

Infographic – Vision – 2015 July

This MarketPoint infographic explores organizational vision, vision statements, and how to champion the vision. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Apple Infographic

Infographic – Apple’s Bite at the Apple – 2015 February

This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Succession Planning Infographic

Infographic – Succession Planning in America – 2015 February

This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Innovation Infographic

Infographic – Innovation – 2014 December

This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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