Posts

Comcast brand

Brand and the Disgruntled-Customer Effect

Today, telecom providers spend millions of dollars developing and promoting their brands. Over time, their investments burn brand-positive images on the mind of their consumers. Let’s say that one of those consumers – we’ll call him “Joe” – is driving his kids to school, when a white utility van cuts into his lane, forcing him onto the shoulder at 60 miles per hour. After quickly regaining his senses and glancing in the rear-view mirror to make sure his kids are alright, Joe looks back at the van and sees the logo of his telecom provider. And suddenly, the company’s carefully crafted brand fades from Joe’s mind, to be replaced by a more personal, and more permanent, image. Read more

mergers and acquisitions graphic

Infographic – Mergers & Acquisitions – April 2017

This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack would reach 63,000 miles into space and would weigh more than the Golden Gate Bridge! But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you’d better download our infographic and keep it handy. All sources cited.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

Snippet from Managing Generations in the Workplace Infographic

Infographic – Managing Generations in the Workforce – March 2017

This MarketPoint infographic draws from over a dozen published resources on the challenges associated with managing in a multi-generational workplace – and offers suggestions to help smooth the effect of those differences. All sources cited.

© 2017 MarketPoint LLC, All Rights Reserved

Read more

New Year's Eve infographic

Infographic – New Year’s Eve 2017 (December 2016)

The world is full of strange customs, especially on New Year’s Eve. Why not celebrate by exploring our 2016 Holiday infographic? Just be careful not to spill your champagne. 😉

© 2017 MarketPoint LLC, All Rights Reserved

Read more

Good, Fast, and Cheap

Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”

Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more

Black Friday Infographic

Infographic – Black Friday and Cyber Monday – 2016 November

This infographic explores the economic impact of Black Friday, Cyber Monday, and Thanksgiving Day weekend sales, using the final statistics from 2015 (in forecast of 2016). The National Retail Federation had predicted a 3.6 percent increase for 2016 at the time of publication.

© 2016 MarketPoint LLC, All Rights Reserved

Read more

Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.

Read more

Hiring Whitepaper

Whitepaper – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint whitepaper on hiring explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

Read more

Hiring infographic

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

Read more

Family-Owned Businesses Infographic

Infographic – Family-Owned Businesses – 2016 May

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

Read more