Posts

Gravel Path through a Cornfield represents the customer journey

Maintaining Contact throughout the Customer Journey

We all know why it’s important to stay close to our customers throughout their customer journeys. So, I’ll leave the obvious to another blogger. But how do you go about it? And just whose responsibility is it? Those are entirely different questions.

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Net Promoter Calculator

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Brand Loyalty Whitepaper

Whitepaper – Brand Loyalty – 2016 February

This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Apple Infographic

Infographic – Apple’s Bite at the Apple – 2015 February

This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Succession Planning Infographic

Infographic – Succession Planning in America – 2015 February

This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Innovation Infographic

Infographic – Innovation – 2014 December

This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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Some brands, like some plants, have great stickiness

Stickiness is Voluntary

To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Brand Value

Infographic – Brand by the Numbers – 2014 August

This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.

© 2014 MarketPoint LLC, All Rights Reserved

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