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Tomorrow's immersive virtual reality experiences will require big data

Big Data

Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.

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IBM Blue Gene supercomputer

Say “Goodnight,” Ad Agencies – IBM is in the House

This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.

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