Posts

Comcast brand

Brand and the Disgruntled-Customer Effect

Today, telecom providers spend millions of dollars developing and promoting their brands. Over time, their investments burn brand-positive images on the mind of their consumers. Let’s say that one of those consumers – we’ll call him “Joe” – is driving his kids to school, when a white utility van cuts into his lane, forcing him onto the shoulder at 60 miles per hour. After quickly regaining his senses and glancing in the rear-view mirror to make sure his kids are alright, Joe looks back at the van and sees the logo of his telecom provider. And suddenly, the company’s carefully crafted brand fades from Joe’s mind, to be replaced by a more personal, and more permanent, image. Read more

Pasternak Appointed to MSBDFA Commission

Hogan Appoints Laura Pasternak to State Commission

MarketPoint principal Laura Pasternak has been appointed to the Maryland Small Business Development Financing Authority Commission (MSBDFA).

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Laura Pasternak Named to Maryland’s Top 100 Women

Laura Pasternak Named to Maryland’s Top 100 Women

Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, has been named to The Daily Record’s 2016 list of Maryland’s Top 100 Women.

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SMPS Logo

Laura Pasternak to Speak at SMPS Event in New York

MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores the role of research in developing satisfying business relationships. Read more

Kenya

Laura Pasternak Featured in BizJournals.com Article

MarketPoint Principal Laura Pasternak’s work in Kenya featured in Witnessing the Barriers Female Entrepreneurs Face in Africa, and article in the October 27 edition of BizJournals.com.

UB Center for Entrepreneurship and Innovation Logo

Laura Pasternak Appointed to UB Center for Entrepreneurship and Innovation Board

Laura Pasternak, founder and principal at Baltimore-based consulting firm MarketPoint LLC, has been appointed to serve on the advisory board for the UB Center for Entrepreneurship and Innovation (CEI). The board of 16 veteran entrepreneurs, scholars, and mentors advises CEI on its student-based initiatives and ongoing projects and programming. Read more

Modell Lyric Board

Laura Pasternak Appointed to the Lyric Board

Laura Pasternak, Principal of MarketPoint LLC, has been appointed to the Board of Trustees of the Lyric Foundation of Baltimore. The Lyric Board is responsible for long-range planning and management of the Patricia and Arthur Modell Performing Arts Center at the Lyric Opera House, and serves as trustees for the national historic theatre. Read more

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MarketPoint to Present at 39th Annual NCMPR Conference

MarketPoint Executives Michael Zimmerman, and Laura Pasternak will present “Challenger Brands: Competing Against the Four-Year Schools” at the 39th annual conference of the National Council for Marketing & Public Relations (NCMPR), in Chicago, on March 11. The presentation has been designed to help community colleges establish a solid marketing position and boost enrollments. Read more

IABC logo

Laura Pasternak Published in IABC’s Communication World

Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, has joined a select group of leading communications experts published in the International Association of Business Communicators (IABC) July-August issue of Communication World (CW). Read more

Intellectual Property Magazine

Laura Pasternak Featured in September Issue of Intellectual Property Magazine

Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, has been featured in the September issue of Intellectual Property Magazine (IPM). Read more