This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.
© 2016 MarketPoint LLC, All Rights Reserved
This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
In business, the space between sales and marketing is often filled with familiar echoes and empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover the simplest of client needs, and unreceptive to much-needed marketing advice. On the other side, sales “professionals” rail against their marketing counterparts, calling them naive, unaccountable myth-promoters, who should just shut up and do their job, generating leads. Read more
This MarketPoint whitepaper explores the world of “soft benefits” – what they are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources Cited.
© 2015 MarketPoint LLC, All Rights Reserved
Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? Would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s outsourcing how much, and why. And learn tips from the experts on how and what you could be outsourcing – for greater profits. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
This MarketPoint whitepaper takes a close look at the fascinating world of business outsourcing, and the sheer volume of work sent out each year may surprise you. Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? And would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s doing how much, and why. And learn tips from the experts on how and what you could be sending out – for greater profits. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
This cybersecurity whitepaper explores the risks associated with cyber crime and how organizations can help mitigate risk and protect their data. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved