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Motocross racek doing extreme jump

Our Extreme Culture: Is There a Way Back?

The language of extremes has become commonplace.

How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any reason to believe people who tell us an event is “unprecedented,” or a tennis exhibition features the “perfect match-up,” or a piece of jewelry is “one-of-a-kind?” What turned frisbee into “extreme frisbee,” and what distinguishes kickboxing from “ultimate” kickboxing”?

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Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Pasternak)

Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your branded content isn’t taking off? (p. 131) …where your next VP of Marketing is coming from? (p. 203) It’s all in here. Tom explains the promise of big data (p. 201) …why there’s a disconnect between marketing and sales (p. 196) …the folly of loyalty programs (pp. 62, 115) …which social media strategies will work and which won’t (p. 81) …and much more. In fact, you’d better buy two copies of this book – since it’s printed on both sides of the page, you’ll need a spare to hang the cartoons printed on the back of the ones you’ve already hung!

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Cup of coffee beans sitting on a bed of whole coffee beans

Every Touchpoint Affects Your Brand, Starbucks®

We’re big fans of that down-home feeling you get when you visit the original Starbucks coffee shop in Seattle. And nothing helps carry that down-home feeling through the stores better than the hand-written signs that describe their products.

But which, we ask, is a greater risk to your brand: losing that folksy, homespun look, or losing your credibility among your customers, the vast majority of whom have at least graduated from high school? Read more

Net Promoter Calculator

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

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sailboat navigate research

A Sailor’s Perspective on Research

Sailors carry charts to help them avoid the shallows and find the channels – or seek the counsel of local captains and fishermen when they enter new waters. Coaches and managers of professional sports teams spend countless hours reviewing videotapes of their next opponent. Generals need to know their opponents’ strength, their numbers, their locations and their political aims before waging battle. Read more

Good, Fast, and Cheap

Just last month, a colleague shared an old saw commonly cited by manufacturers. “I like to tell customers,” she said, “we can make it good, we can make it fast, and we can make it cheap – pick any two.”

Aphorisms, like this one, are memorable partly because they are pithy, partly because they are delightfully clever, and partly because they are true – or in this case, they were true when they were coined. Read more

Black Friday Infographic

Infographic – Black Friday and Cyber Monday – 2016 November

This infographic explores the economic impact of Black Friday, Cyber Monday, and Thanksgiving Day weekend sales, using the final statistics from 2015 (in forecast of 2016). The National Retail Federation had predicted a 3.6 percent increase for 2016 at the time of publication.

© 2016 MarketPoint LLC, All Rights Reserved

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Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.

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Family-Owned Businesses Infographic

Infographic – Family-Owned Businesses – 2016 May

This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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