Infographic – Succession Planning in America – 2015 February
This Succession Planning Infographic explores the importance of succession planning in family businesses and corporations. All sources cited.
© 2015 MarketPoint LLC, All Rights Reserved
Tag Archive for: Product Marketing
Innovation at Home and Abroad
Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader. But the facts on this Innovation Infographic say otherwise.
Infographic – Innovation – 2014 December
This Innovation Infographic from MarketPoint explores innovation, quantifying it domestically and internationally, and explains disruptive innovation. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved
Stickiness is Voluntary
To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.
Brand by the Numbers
Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.
Infographic – Brand by the Numbers – 2014 August
This infographic on brand value explores the value of some of the world’s leading brands, including Apple, Microsoft, Coca-Cola, Google, Samsung, Disney, Lego, and others. All sources cited.
© 2014 MarketPoint LLC, All Rights Reserved
Say “Goodnight,” Ad Agencies – IBM is in the House
This is big news… even if it’s a few weeks old. In late March, IBM announced they were planning to expand their consulting services to leverage technology to create transaction-worthy user experiences.
And the Brand Played On
Exactly 44 years ago today (April 10), Sir Paul McCartney announced that the Beatles would go their separate ways. In the decades since, each member of the Fab Four forged his own unique brand of Rock and Roll. But none has matched the seismic impact that the mop-topped foursome had on American music and culture.
Use Getty Images FREE (non-commercial applications only)
This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!
Infographic – Big Data Primer – 2013 November
Big Data has already proven to be a game-changer in many industries, enabling organizations to boost revenues, develop innovative products, predict consumer response, anticipate market changes, and disrupt industries. This Big Data Primer infographic explains the sources of Big Data and begins to quantify its impact on business and industry in simple terms. For executives and managers alike. All sources cited.
© 2013 MarketPoint LLC, All Rights Reserved