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Motocross racek doing extreme jump

Our Extreme Culture: Is There a Way Back?

The language of extremes has become commonplace.

How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any reason to believe people who tell us an event is “unprecedented,” or a tennis exhibition features the “perfect match-up,” or a piece of jewelry is “one-of-a-kind?” What turned frisbee into “extreme frisbee,” and what distinguishes kickboxing from “ultimate” kickboxing”?

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Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Pasternak)

Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your branded content isn’t taking off? (p. 131) …where your next VP of Marketing is coming from? (p. 203) It’s all in here. Tom explains the promise of big data (p. 201) …why there’s a disconnect between marketing and sales (p. 196) …the folly of loyalty programs (pp. 62, 115) …which social media strategies will work and which won’t (p. 81) …and much more. In fact, you’d better buy two copies of this book – since it’s printed on both sides of the page, you’ll need a spare to hang the cartoons printed on the back of the ones you’ve already hung!

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.

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Hiring infographic

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Some brands, like some plants, have great stickiness

Stickiness is Voluntary

To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Getty is making great images available royalty free

Use Getty Images FREE (non-commercial applications only)

This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!

 

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