Posts

Promoting Facebook Posts

A client recently asked us, “Are there really any good reasons to consider a Facebook promotion?” (They had owned Facebook page for quite some time, but until now, hadn’t ever advertised there.) I explained that, when the circumstances are right, a Facebook promotion can be an organization’s least expensive way to engage with its followers. And that for most organizations, it’s not a particularly good place to sell.

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Hiring infographic

Infographic – Hiring: A Game of Cat and Mouse – 2016 July

This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Reputation scrubbing is no easier today.

Reputation Scrubbing: “What’s a Mother to Do?”

Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Some brands, like some plants, have great stickiness

Stickiness is Voluntary

To new marketers, stickiness is the new black. “Sticky clients” are the obvious solution to attrition, the ideal new business prospects, the holy grail of market segments. Stickiness goes with everything. It’s always fashionable. It’s the right answer to the toughest marketing questions. Everyone wants sticky customers.

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Brands like Nike have tremendous equity

Brand by the Numbers

Some brands we love, some we hate… and most we wouldn’t miss if they went away. But every one of them – even the most obscure – has equity. Yes, brand is worth real money. In fact, the top ten brands have values that can be measured in the tens of Billions of dollars.

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Getty is making great images available royalty free

Use Getty Images FREE (non-commercial applications only)

This is HUGE. Getty, the world’s mega-repository of commercial images, adds an “embed” option, enabling bloggers and other non-commercial users to incorporate Getty-managed commercial images in their NON-COMMERCIAL work (e.g., as illustrations in blogs, but not in ads or emails that intend to sell or build brand, etc.). Now, even Tiger Woods isn’t safe!

 

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These Millennials probably grew up playing Super Mario

Passing the Baton in a Super Mario World

If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up.

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Guerrilla marketing for colleges

Three Guerrilla Tactics for Colleges and Community Colleges

Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject (Guerrilla Marketing, Houghton Mifflin), many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less apply it to something as narrowly focused as community colleges. The concept is simple: If you’re not a BIG business, Madison Avenue doesn’t care about you. What’s more, the marketing practices they prescribe for their BIG business clients won’t work for you. If you want to be successful in an increasingly competitive marketplace, you’re going to have to stop fighting in an arena you can’t afford: traditional advertising. You’re going to have to fight your fight in the trenches. Unglamorously. And that may mean swallowing your pride.

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Barista making coffee at a typical local business

Guerrilla Tactics for Local Businesses

We seem to get a lot of questions from local businesses, about Guerrilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.

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