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Your Ad Ignored Here

Your Ad Ignored Here – Tom Fishburne (Zimmerman)

Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your world, and help you escape it. This is a self-help book for everyone who sells a product or service, a compass for entrepreneur, intrapreneurs and managers alike, a hard-to-put-down break from the daily grind, guaranteed to leave you yelling, “Sequel! Sequel!”

Buy it here: https://www.amazon.com/dp/B075D9MY2S/

Net Promoter Calculator

Be Skeptical of High Net Promoter Scores

Recently, a “leading provider of civil and criminal justice technology solutions for public safety, investigation, corrections and monitoring” published a press release touting a Net Promoter Score of 82. If you think that’s incredible, then I think you may be on to something.

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mergers and acquisitions graphic

Infographic – Mergers & Acquisitions – April 2017

This MarketPoint infographic explores the high-stakes world of mergers & acquisitions (M&As). Did you know 2015 was a record year for M&As? The total global M&A volume that year exceeded $4.25 trillion U.S. dollars. And a “trillion” is a lot! If you stacked just one trillion U.S. dollar bills on your kitchen table, the stack would reach 63,000 miles into space and would weigh more than the Golden Gate Bridge! But 80% of M&A deals fail. So if you’re thinking about playing this risky game, you’d better download our infographic and keep it handy. All sources cited.

© 2017 MarketPoint LLC, All Rights Reserved

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New Year's Eve infographic

Infographic – New Year’s Eve 2017 (December 2016)

The world is full of strange customs, especially on New Year’s Eve. Why not celebrate by exploring our 2016 Holiday infographic? Just be careful not to spill your champagne. 😉

© 2017 MarketPoint LLC, All Rights Reserved

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Black Friday Infographic

Infographic – Black Friday and Cyber Monday – 2016 November

This infographic explores the economic impact of Black Friday, Cyber Monday, and Thanksgiving Day weekend sales, using the final statistics from 2015 (in forecast of 2016). The National Retail Federation had predicted a 3.6 percent increase for 2016 at the time of publication.

© 2016 MarketPoint LLC, All Rights Reserved

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Brand Loyalty Infographic

Infographic – Brand Loyalty – 2016 March

This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited.

© 2016 MarketPoint LLC, All Rights Reserved

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Cybersecurity Infographic

Infographic – Cybersecurity in America – 2015 September

This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Apple Infographic

Infographic – Apple’s Bite at the Apple – 2015 February

This Apple Infographic explores the impact of Apple’s 2015 Q1 revenues, and the company’s size, relative to other large companies and to the S&P index. All sources cited.

© 2015 MarketPoint LLC, All Rights Reserved

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Four identical white bicycles showing no innovations since the 1970s

Innovation at Home and Abroad

Picture a map of the world. Now think of the word “innovation.” Does one country stand out? Most Americans consider the United States the world leader. But the facts on this Innovation Infographic say otherwise.

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Tomorrow's immersive virtual reality experiences will require big data

Big Data

Businesses have been collecting and analyzing data since the dawn of time – or at least the dawn of paper. Until recently that data was stored in notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings. But as the computer age changed our capacity for storing and analyzing data, our thirst for data grew.

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