Laura Pasternak
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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March 6, 2012
Brand loyalty isn’t lost. It’s hiding. What’s more, it’s being smothered under layers of bad service, false promises, and corporate arrogance. If you’re serious about rediscovering brand loyalty...
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February 7, 2012
When was the last time you actually walked in to your bank branch? Something has changed. And it feels a little creepy...
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January 17, 2012
In the movie Field of Dreams, Iowan farmer Ray Kinsella (played by Kevin Costner) builds a baseball field on a whispered promise, “If you build it, they will come.” Many entrepreneurs believe brand and revenue work the same way. But building an enduring brand is a complex journey along a multi-phased continuum...
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July 19, 2011
The words “continuous” an “continual” are so similar in appearance and sound that many people use them as if they were synonymous. But in truth, the subtle distinction between the two sheds important light on our understanding of brand...
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July 5, 2011
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received both Minority Business Enterprise (MBE) Certification from the State of Maryland, and the United States Department of Transportation (USDOT) Disadvantaged Business Enterprise Certification (DBE)...
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June 21, 2011
Many have heard the name Ron Shapiro. A world-renowned expert in negotiation, Mr. Shapiro is a distinguished graduate of the Harvard Law School. He has negotiated agreements in the corporate, government and nonprofit sectors. He has successfully represented many of the world’s greatest athletes, including Cal Ripken Jr., Brooks Robinson, Eddy Murray, Jim Palmer and Joe Mauer. And his books have appeared on the best-seller lists of the New York Times, the Wall Street Journal and Business Week magazine. Recently, we had the privilege of chatting with Mr. Shapiro about the impact negotiation can have on brand – organizational brand as well as personal brand. These are his comments...