Michael E. Zimmerman
November 14, 2013
The "internet of everything,” as Cisco calls it, connects us to data of unimaginable proportions. …Data measured in terabytes and petabytes. …Files too large to process on our own internal computers. …Big data. We've put together and infographic on big data, to help leaders better understand its sources, its business potential, and its sheer volume.
November 5, 2013
Even before computers, businesses were collecting and analyzing data. Notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings – these were the repositories of business data. As our ability to collect data expanded and our systems for storing and analyzing data improved in the computer age, our skills for leveraging data to advance our businesses evolved, and our thirst for data grew.
Manufacturers began to use sensors and recording devices to capture operational data in real time; sales departments purchased commercial lists for prospecting and built complex CRMs; human resource managers tapped vast networks of applicants in search of the perfect candidate; and marketers analyzed government data to size and segment their markets and eventually social media to gather candid customer opinions.
Today, “the internet of everything,” as Cisco calls it, connects us to data of unimaginable proportions. Government data, phone listings, news archives, public corporate data, commercial lists, social media, photography and videos, music, confidential internal data, operational data, corporate, organizational and private email. …Data measured in terabytes and petabytes. …Files too large to process on our own internal computers. …Big data.
MarketPoint has assembled a pictorial primer on big data, to help leaders better understand its sources, its business potential, and its sheer volume.
Feel free to download and distribute the infographic by clicking on the image or the PDF link below (but do not alter it or remove the copyright information).
October 29, 2013
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up...
August 20, 2013
Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject, many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less how to apply it to something as narrowly focused as a community college...
August 5, 2013
We seem to get a lot of questions about Guerilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.
July 22, 2013
Is it better to risk your brand’s reputation, by overpromising? …or to lower your customers' expectations and appear to deliver less than the competition?
June 17, 2013
Early this morning, we emailed our first quarterly marketing update to a patch-worked list of friends and clients. As with any first edition, the road to “ready” had been long and bumpy. But having worked through several rounds of changes with our freelance designer, we felt confident in the product, and it felt good to finally say, “Send it!” What we didn't anticipate was...
May 20, 2013
Five Hundred. It seems to be the magic number on LinkedIn. At 500 connections, the site stops counting. “500” means “you’ve arrived” – you are part of the elite, those who constitute the upper crust of business’ primary social media site. We often see clients struggling for that magic number, as if it were important. But is it?