November 4, 2013
Recently, Laura Pasternak was asked to serve on the Advisory Board for the University of Baltimore’s Center for Entrepreneurship and Innovation, which provides educational programming and venture support to cultivate entrepreneurial thinkers, helping them structure business ideas and build value through innovation...
October 29, 2013
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up...
August 20, 2013
Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject, many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less how to apply it to something as narrowly focused as a community college...
August 5, 2013
We seem to get a lot of questions about Guerrilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.
July 22, 2013
Is it better to risk your brand’s reputation, by overpromising? …or to lower your customers' expectations and appear to deliver less than the competition?
June 17, 2013
Early this morning, we emailed our first quarterly marketing update to a patch-worked list of friends and clients. As with any first edition, the road to “ready” had been long and bumpy. But having worked through several rounds of changes with our freelance designer, we felt confident in the product, and it felt good to finally say, “Send it!” What we didn't anticipate was...
June 3, 2013
Laura Pasternak, Principal of MarketPoint LLC, has been appointed to the Board of Trustees of the Lyric Foundation of Baltimore. The Lyric Board is responsible for...
May 20, 2013
Five Hundred. It seems to be the magic number on LinkedIn. At 500 connections, the site stops counting. “500” means “you’ve arrived” – you are part of the elite, those who constitute the upper crust of business’ primary social media site. We often see clients struggling for that magic number, as if it were important. But is it?