March 6, 2014
Michael Zimmerman, Senior Marketing Strategist at Baltimore-based consulting firm MarketPoint LLC, has been appointed to the Board of XPX Maryland, a local chapter of XPX Global, a community of trusted advisors to privately-held businesses and their owners. XPX Maryland helps Maryland business owners build value in their organizations...
November 14, 2013
The "internet of everything,” as Cisco calls it, connects us to data of unimaginable proportions. …Data measured in terabytes and petabytes. …Files too large to process on our own internal computers. …Big data. We've put together and infographic on big data, to help leaders better understand its sources, its business potential, and its sheer volume.
November 5, 2013
Even before computers, businesses were collecting and analyzing data. Notebooks, file cabinets, ledgers, receipts, personnel files, production logs, Rolodexes, and cardboard boxes stacked to the ceilings – these were the repositories of business data. As our ability to collect data expanded and our systems for storing and analyzing data improved in the computer age, our skills for leveraging data to advance our businesses evolved, and our thirst for data grew....
November 4, 2013
Recently, Laura Pasternak was asked to serve on the Advisory Board for the University of Baltimore’s Center for Entrepreneurship and Innovation, which provides educational programming and venture support to cultivate entrepreneurial thinkers, helping them structure business ideas and build value through innovation...
October 29, 2013
If you’re a CMO, chew on this: Chances are, your direct reports grew up playing Super Mario Brothers. And I’m not talking about the Millennials trying desperately to land their first job in marketing. I’m talking about the Gen-X, 30-to-40-somethings who are chomping at the bit for your job, hoping you move on, or retire, or screw up...
August 20, 2013
Next year, we will mark the 30th anniversary of the term “guerilla marketing.” Yet, three decades after Levinson published his seminal book on the subject, many business people – even those in marketing – are hard pressed to clearly explain what the term means, much less how to apply it to something as narrowly focused as a community college...
August 5, 2013
We seem to get a lot of questions about Guerrilla Marketing: how it works, how much it costs, whether it’s “beneath” a reputable business, and so on. So we thought we’d take a moment to answer some of those questions and maybe expose a few myths.
July 22, 2013
Is it better to risk your brand’s reputation, by overpromising? …or to lower your customers' expectations and appear to deliver less than the competition?