Education
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July 10, 2012
In each organizational setting, there is a unique set of expectations we may consider optimal for good management. The management behaviors that may be most effective for encouraging participation at a brainstorming session, for example, would be very different from the management behaviors required to ensure victory in the heat of battle. And though that principle seems self-evident academically, people tend not to alter their behavior effectively in different settings...
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June 13, 2012
Countless books have been written, extolling the virtues of sales training. All of them miss the point. Companies’ sales efforts fail, not so much because their sales people don’t know how to sell, but because they’re not being well managed...
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May 29, 2012
In the four decades since Jack Cakebread began making wine, Cakebread Cellars has established its position among the finest wines in America. Recently, MarketPoint asked Bruce Cakebread, the company’s President and COO, to share his views on the Cakebread brand...
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May 21, 2012
Those who are faithful readers of this blog know that we are not prone to trivialities.
But in a week that saw Facebook go public and Zuckerberg get married, we just had to wonder what stories lay quiet in the backwaters… And there we found 27-year-old Priscilla Chan.
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May 11, 2012
Buried in the technology section of today’s BBC Online is an article entitled "Facebook Tests 'Pay to Promote Post' Tool."
"Can’t be!" you say? Read on...
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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April 24, 2012
Words are powerful things. We count on them to convey meaning. And sometimes they do their job too well...