April 11, 2012
One of the questions we field regularly from CEOs is “How much should it cost, as a percent of revenue, to launch a product, successfully?”
The question, itself, is completely legitimate. It’s imperative for anyone who brings a new product or service to market to have a predetermined “point of no return” – even if you willingly ignore that marker, when you actually hit it.
April 4, 2012
For years (3 in one industry and 9 in another), I worked side by side – even partnered – with a very wise businessman: two Master’s degrees from Columbia, a serial entrepreneur, and a sensible economist. One day, he said something that made every hair on the back of my neck stand up. It really bothered me. In fact it flew in the face of everything I held dear.
“Anything worth doing,” he said...
March 27, 2012
Chalk one up for the techies! The "thin client" model used in IT may be the key to understanding customer relationships, in the age of social media.
March 20, 2012
Did you ever wish you could “take something back”? You know, like that comment you made at the Holiday party, when you didn’t know your boss was standing right behind you? Or the email that started out as a joke but ended up in the HR office? No, of course not. Smart people don’t do that sort of thing. Or maybe they do…
March 13, 2012
Here’s a great idea. Let’s link our social media accounts together, so when we have something brilliant to say, all of our friends will benefit from our comments. On the surface, that may seem to make sense. It certainly appeals to our egos, and it promises to extend our social reach. But there are networks, and then there are networks...
March 6, 2012
Brand loyalty isn’t lost. It’s hiding. What’s more, it’s being smothered under layers of bad service, false promises, and corporate arrogance. If you’re serious about rediscovering brand loyalty...
February 28, 2012
Why is it that words like “imply” and “infer” often carry a negative connotation? Have we become sensitized to our vulnerability to being misled? And why do marketers take advantage of our natural tendency to infer? Maybe it's because we train them with our buying patterns...
February 21, 2012
Normally, our blogs are written weeks in advance. They lie, in queue, on our website, waiting for their pre-appointed launch-dates, and drip out with the annoying frequency of a leaky faucet in the middle of the night. Instead, this blog was written the Sunday before its release. Inspired by an event that had nothing to do with brand or marketing. Perhaps...