Communications
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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April 24, 2012
Words are powerful things. We count on them to convey meaning. And sometimes they do their job too well...
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March 27, 2012
Chalk one up for the techies! The "thin client" model used in IT may be the key to understanding customer relationships, in the age of social media.
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March 13, 2012
Here’s a great idea. Let’s link our social media accounts together, so when we have something brilliant to say, all of our friends will benefit from our comments. On the surface, that may seem to make sense. It certainly appeals to our egos, and it promises to extend our social reach. But there are networks, and then there are networks...
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February 14, 2012
You’re an executive. You engage successfully with colleagues, employees, and clients every day. So what in the world could you possibly learn from my four-year-old daughter, Lulu?
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January 31, 2012
We recently conducted an extensive survey of 1300 nonprofit organizations, to help them better understand their marketing practices. And one of the most surprising findings was their position on print – specifically printed direct mail...
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January 10, 2012
The question I asked was, “What were the defining qualities of the best business presenter you ever saw?” Without hesitation, the German executive I was working with gave me this quick list...
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December 13, 2011
Let’s call it the “you-had-to-be-there” factor. It should be the difference between attending a live presentation and simply being handed a document to read. But unfortunately, for just about every business presentation, there is no difference. And that’s a problem...