April 11, 2013
According to Blogging.org, more than 42 Million blogs are published in the United States. Given the current U.S. population (315 Million), that means if you can count to eight, you can find a blogger. Cumulatively, these blogs generate more than half-a-million posts, every day, and attract more than 25 Billion page views per month. You could say that blogging is the ultimate form of self-publishing...
March 12, 2013
We all misspeak. And sometimes, it’s comical. From Yogi Berra to George W. Bush, no one is immune to gaffes. But when the words we choose take on more meaning than we intended, it can be ironic, and maybe good for a few laughs...
March 9, 2013
Zimmerman and Pasternak to present "Challenger Brands: Competing Against the Four-Year Schools" at the 39th annual conference of the National Council for Marketing & Public Relations, in Chicago, on March 11.
September 25, 2012
Joni Mitchell called it the “Starmaker Machinery,” the maddeningly complex world of music critics and publishers and agents who used to decide which artists would make the top 20 and which would remain obscure...
September 13, 2012
Ask any of our clients, and you’re likely to hear about my penchant for analogies. Cognitive metaphors, as linguists call them, refer to understanding one conceptual domain in terms of another. When we use analogies, we help our audiences understand a “target domain” by applying their understanding of “source domains.” So, when we say things like “brands evolve,” we don’t mean they evolve in the literal sense...
August 1, 2012
A merger can be one of the most challenging transitions for an organization. And even more so for a communications professional tasked with navigating branding decisions.
May 11, 2012
Buried in the technology section of today’s BBC Online is an article entitled "Facebook Tests 'Pay to Promote Post' Tool."
"Can’t be!" you say? Read on...
May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.