Event Management
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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April 19, 2012
The key to finding ROI with trade shows and conferences, as with anything else, is to maximize “R” and minimize “I.” Here's a simple three-step strategy that's proven to maximize the “R.”
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November 29, 2011
A few years back, a young Marketing VP confided, “My first year on the job, I lowered our production costs, reduced our dependence on outside services, improved our mail and email response rates, and turned around a departmental morale problem, only to be chided by the CEO, at my year-end review…”