Marketing
-
May 11, 2012
Buried in the technology section of today’s BBC Online is an article entitled "Facebook Tests 'Pay to Promote Post' Tool."
"Can’t be!" you say? Read on...
-
May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
-
May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
-
April 19, 2012
The key to finding ROI with trade shows and conferences, as with anything else, is to maximize “R” and minimize “I.” Here's a simple three-step strategy that's proven to maximize the “R.”
-
April 11, 2012
One of the questions we field regularly from CEOs is “How much should it cost, as a percent of revenue, to launch a product, successfully?”
The question, itself, is completely legitimate. It’s imperative for anyone who brings a new product or service to market to have a predetermined “point of no return” – even if you willingly ignore that marker, when you actually hit it.
But…
-
April 4, 2012
For years (3 in one industry and 9 in another), I worked side by side – even partnered – with a very wise businessman: two Master’s degrees from Columbia, a serial entrepreneur, and a sensible economist. One day, he said something that made every hair on the back of my neck stand up. It really bothered me. In fact it flew in the face of everything I held dear.
“Anything worth doing,” he said...
-
March 27, 2012
Chalk one up for the techies! The "thin client" model used in IT may be the key to understanding customer relationships, in the age of social media.
-
March 20, 2012
Did you ever wish you could “take something back”? You know, like that comment you made at the Holiday party, when you didn’t know your boss was standing right behind you? Or the email that started out as a joke but ended up in the HR office? No, of course not. Smart people don’t do that sort of thing. Or maybe they do…