Organizational Development
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February 12, 2013
According to the BBC, the tiny nation of Gambia has shortened the work week to four days, making Friday a day of rest. Of course, workers still log 40 hours per week, they just do it in four days. And where are we, by comparison?
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June 19, 2012
In the 14 years since Seth Goldman co-founded the company with Yale professor Barry Nalebuff, Honest Tea has grown from humble beginnings to become the first organic and fair trade brand to move into the mainstream beverage distribution system. During the past ten years the company has posted a double-digit (66%) annual compound growth rate, capitalizing on consumers’ shift toward healthier and more sustainable diets. Recently, MarketPoint met with Goldman, to learn how his brand played a role in the company’s success...
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June 13, 2012
Countless books have been written, extolling the virtues of sales training. All of them miss the point. Companies’ sales efforts fail, not so much because their sales people don’t know how to sell, but because they’re not being well managed...
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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May 2, 2012
One of the challenges associated with operating a consulting firm in a mid-sized market is that people start to learn your schtick. And occasionally, when we're out on the town, someone will walk up to us and ask, with a grin, "Do I really need a brand management strategy?" So, to simplify the answer as much as possible, we've put together a little decision tree, which we encourage you to download and keep handy.
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January 10, 2012
The question I asked was, “What were the defining qualities of the best business presenter you ever saw?” Without hesitation, the German executive I was working with gave me this quick list...
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December 27, 2011
Sixty years ago, my father had an insurance agent named Jack Josephson. Jack was the embodiment of customer service. He answered his own phone, spoke in simple terms, told the truth, and would drop anything he was doing to respond to a client with a claim. Jack was a good guy in an age of good guys – but since good guys were everywhere in the ‘50s, he went pretty much unnoticed...
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December 13, 2011
Let’s call it the “you-had-to-be-there” factor. It should be the difference between attending a live presentation and simply being handed a document to read. But unfortunately, for just about every business presentation, there is no difference. And that’s a problem...