Publishing
-
September 26, 2011
I don’t mind admitting it – I’m a big fan of Seth Godin. So, when he announced his new book, We Are All Weird, in his September 21 blog post, I immediately bought the hard cover...
-
May 10, 2011
Long before blogs, before desktop publishing, before offset printing, before movable type… we communicated through manuscripts and scrolls. Back then, writing mattered. Authors were philosophers, historians, poets and scholars. Today, not so much...
-
July 28, 2010
While many authors take an active role in promoting their brand, we have found none so glaring as speaker / author / sales expert Jeffrey Gitomer. Gitomer is a showman on a mission, constantly defining, living and expanding the Gitomer brand. And love him (or hate him), he stands as a glittering (or garish) example of branding in the new world of publishing.
-
July 28, 2010
Successful authors, like successful businesses, learn to manage their brand. They promote it in everything they do. And over time, their brand pays back huge dividends by promoting them.
-
July 28, 2010
Authors (especially business authors) are often subject matter experts. As authorities in their fields, they have something of value to contribute, and so, they write. But their work does not end when their writings are published. As the “maker” of their “product,” writers have a tremendous opportunity to “market” themselves, in the very traditional sense of the word.