Social Media
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May 20, 2013
Five Hundred. It seems to be the magic number on LinkedIn. At 500 connections, the site stops counting. “500” means “you’ve arrived” – you are part of the elite, those who constitute the upper crust of business’ primary social media site. We often see clients struggling for that magic number, as if it were important. But is it?
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April 11, 2013
According to Blogging.org, more than 42 Million blogs are published in the United States. Given the current U.S. population (315 Million), that means if you can count to eight, you can find a blogger. Cumulatively, these blogs generate more than half-a-million posts, every day, and attract more than 25 Billion page views per month. You could say that blogging is the ultimate form of self-publishing...
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March 12, 2013
We all misspeak. And sometimes, it’s comical. From Yogi Berra to George W. Bush, no one is immune to gaffes. But when the words we choose take on more meaning than we intended, it can be ironic, and maybe good for a few laughs...
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September 25, 2012
Joni Mitchell called it the “Starmaker Machinery,” the maddeningly complex world of music critics and publishers and agents who used to decide which artists would make the top 20 and which would remain obscure...
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August 8, 2012
Just yesterday, as I scrolled through my Facebook feed, I came across a comment, written by someone I have never met. In fact, we’ve never even spoken or exchanged email. All her comment said was, “definitely worth a look...”
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June 19, 2012
In the 14 years since Seth Goldman co-founded the company with Yale professor Barry Nalebuff, Honest Tea has grown from humble beginnings to become the first organic and fair trade brand to move into the mainstream beverage distribution system. During the past ten years the company has posted a double-digit (66%) annual compound growth rate, capitalizing on consumers’ shift toward healthier and more sustainable diets. Recently, MarketPoint met with Goldman, to learn how his brand played a role in the company’s success...
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June 6, 2012
We confess: we often swim against the tide. And, no doubt, we’ll be skewered by every ad agency rep who reads this post. But the time has come to ask B2B marketers, “So who's in charge of your advertising budget - you or that pimply kid from the ad agency?”
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May 21, 2012
Those who are faithful readers of this blog know that we are not prone to trivialities.
But in a week that saw Facebook go public and Zuckerberg get married, we just had to wonder what stories lay quiet in the backwaters… And there we found 27-year-old Priscilla Chan.