Laura Pasternak + Michael E. Zimmerman
April 11, 2013
According to Blogging.org, more than 42 Million blogs are published in the United States. Given the current U.S. population (315 Million), that means if you can count to eight, you can find a blogger. Cumulatively, these blogs generate more than half-a-million posts, every day, and attract more than 25 Billion page views per month. You could say that blogging is the ultimate form of self-publishing...
March 12, 2013
We all misspeak. And sometimes, it’s comical. From Yogi Berra to George W. Bush, no one is immune to gaffes. But when the words we choose take on more meaning than we intended, it can be ironic, and maybe good for a few laughs...
March 9, 2013
Zimmerman and Pasternak to present "Challenger Brands: Competing Against the Four-Year Schools" at the 39th annual conference of the National Council for Marketing & Public Relations, in Chicago, on March 11.
February 23, 2013
As marketers, we have the responsibility (or at least we should have the responsibility) to set price and establish pricing promotions. But ultimately, we know that price is set by the market, based on a product's perceived value. (If you're still pricing based on the "cost plus" model, call us and we'll help you with your margins.) So what should we use for our pricing litmus?
February 12, 2013
According to the BBC, the tiny nation of Gambia has shortened the work week to four days, making Friday a day of rest. Of course, workers still log 40 hours per week, they just do it in four days. And where are we, by comparison?
January 22, 2013
There was a time when enthusiasm was all you needed to get by. Things were less technical, then. Selling was done door-to-door. And “word of mouth” happened over coffee cake, at a friend’s house, or at the church social...
December 8, 2012
We recently had the opportunity to review a survey performed by a group of graduate students, who had volunteered, in fulfillment of a class assignment, to help a prominent nonprofit organization. The survey itself was fine, but the conclusions?
November 14, 2012
One of the biggest challenges facing B2B sales managers is knowing whether or not your reps are engaging customers in meetings that are likely to produce revenue. That’s what leads many sales managers to require call sheets. But as we all know, call sheets don’t work... Here’s a simple system that focuses your one-on-ones on what really matters to your business.