Laura Pasternak + Michael E. Zimmerman
August 8, 2012
Just yesterday, as I scrolled through my Facebook feed, I came across a comment, written by someone I have never met. In fact, we’ve never even spoken or exchanged email. All her comment said was, “definitely worth a look...”
August 1, 2012
A merger can be one of the most challenging transitions for an organization. And even more so for a communications professional tasked with navigating branding decisions.
July 10, 2012
In each organizational setting, there is a unique set of expectations we may consider optimal for good management. The management behaviors that may be most effective for encouraging participation at a brainstorming session, for example, would be very different from the management behaviors required to ensure victory in the heat of battle. And though that principle seems self-evident academically, people tend not to alter their behavior effectively in different settings...
June 19, 2012
In the 14 years since Seth Goldman co-founded the company with Yale professor Barry Nalebuff, Honest Tea has grown from humble beginnings to become the first organic and fair trade brand to move into the mainstream beverage distribution system. During the past ten years the company has posted a double-digit (66%) annual compound growth rate, capitalizing on consumers’ shift toward healthier and more sustainable diets. Recently, MarketPoint met with Goldman, to learn how his brand played a role in the company’s success...
June 13, 2012
Countless books have been written, extolling the virtues of sales training. All of them miss the point. Companies’ sales efforts fail, not so much because their sales people don’t know how to sell, but because they’re not being well managed...
June 6, 2012
We confess: we often swim against the tide. And, no doubt, we’ll be skewered by every ad agency rep who reads this post. But the time has come to ask B2B marketers, “So who's in charge of your advertising budget - you or that pimply kid from the ad agency?”
May 29, 2012
In the four decades since Jack Cakebread began making wine, Cakebread Cellars has established its position among the finest wines in America. Recently, MarketPoint asked Bruce Cakebread, the company’s President and COO, to share his views on the Cakebread brand...
May 21, 2012
Those who are faithful readers of this blog know that we are not prone to trivialities.
But in a week that saw Facebook go public and Zuckerberg get married, we just had to wonder what stories lay quiet in the backwaters… And there we found 27-year-old Priscilla Chan.