Marketing and Branding Services

MarketPoint supports clients engaged in Business-to-Business, Education and Nonprofit work, by providing market research, branding direction, interim marketing department management, outsourced marketing leadership (CMO services), project management and more.

Marketing 

• • Outsourced marketing services
  • Outsourced CMO and marketing leadership
  • Market research
  • Marketing plans
  • Market segmentation
  • Message mapping
  • Message Therapy®
  • Guerrilla marketing
  • Viral marketing
  • Marketing communications audit
  • Product launches
  • Architecture and development of promotional strategies
  • Managing communications with distribution channels
  • Internal Employee communication
  • Sales integration (sales force / sales management development)

Branding 

• • Brand assessment
  • Brand management
  • Brand transitions (M&A and hierarchies)
  • Brand research
  • Defining a brand platform (brand essence)
  • Branding strategies
  • Brand roadmap
  • Living the brand
  • Brand implementation (and roll-outs)
  • Brand maintenance
  • Developing brand champions / promoting brand-positive behaviors