Entries by Laura Pasternak


A merger can be one of the most challenging transitions for an organization. And even more so for a communications professional tasked with navigating branding decisions. In my recent article written for and published in the July-August issue of Communication World, the official magazine of the International Association of Business Communicators (IABC), I’ve outlined the […]


In the 14 years since Seth Goldman co-founded the company with Yale professor Barry Nalebuff, Honest Tea has grown from humble beginnings to become the first organic and fair trade brand to move into the mainstream beverage distribution system. During the past 10 years the company has posted a double-digit (66%) annual compound growth rate, […]