Recently, I came across a LinkedIn post that railed against crowdsourcing and its negative impact on freelance design, in particular. The author’s point was simple enough: Crowdsourcing sites (like DesignCrowd, Crowdspring, 99designs, and countless others) run contests in which graphic designers compete by submitting what they believe is the best design solution to a challenge brought […]
About Michael Zimmerman
This author has yet to write their bio.Meanwhile lets just say that we are proud Michael Zimmerman contributed a whooping 149 entries.
Entries by Michael Zimmerman
George Wurtzel is blind. But that doesn’t stop him from teaching woodworking at Lighthouse San Francisco and Enchanted Hills Camp for the Blind. And why should it? “Just because you can’t do it doesn’t mean that I can’t do it,” laughs George. “I can’t run a four-minute mile. There are some people who can, but […]
Saying “please” and “thank you” seems to be a lost art. At least that’s the conclusion you might have drawn, had you joined us for Halloween. Children wandered up and down the sidewalks, barely making eye contact with one another – some talking on their smartphones, some listening to music through their earbuds – and […]
A great deal is being written about account-based marketing (ABM), and for good reason. ABM is revolutionizing business-to-business sales. The concept is quite simple, combining traditional account-based selling techniques with multiple traditional and digital communications channels and usually leveraging digital automation. Strategically, ABM is nothing more than a modern application of the age-old marketing principle, […]
Writing for Campaign Magazine, Simon Gwynn revealed, today, Volkswagen’s new brand strategy: to become “less German.” On the surface, one might wonder whether being perceived as “less German” is, as far as strategies go, about 73 years behind history. Let’s not forget that Volkswagen once made the transition from “the German people’s car” to a […]
Customers sometimes ask, “How can organizations like mine keep coming up with fresh material to share on social media?” Well, here’s a very short answer that might make it easier to find material. And the best part is you already know the mnemonic.
MarketPoint Holiday Card 2017 December by Michael E. Zimmerman on Scribd
The language of extremes has become commonplace. How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any reason to believe people who tell us an event is “unprecedented,” or a tennis exhibition features the […]
Who said learning can’t be fun? YOUR AD IGNORED HERE exploits the humor hidden in every corner of the Marketing world, while answering the questions that burn hottest in every businessperson’s mind. Want to learn the real secret behind “growth hacking” (p. 118) …how to overcome the fear of letting go? (p. 94) …why your […]
Once in a genre, an artist comes along with a special gift for humanizing our world. In the world of business books, that artist is cartoonist Tom Fishburne. YOUR AD IGNORED HERE is a tome of delight – 200 pages of Marketing wisdom that will make you laugh, make you think, help you appreciate your […]