Building Your Brand Roadmap
A brand roadmap directs the execution of your brand strategy. It serves as a detailed guide for traveling from your current market position to your desired destination.
It also is a tool to ensure that everyone is following the same set of directions and is focused on reaching the same destination. There may be several routes to that destination—some more lengthy, some requiring more detours around unexpected obstacles—and your brand roadmap helps everyone navigate this journey successfully.
In a workshop-style format, we collaborate with your team to:
- identify programs, activities, materials and other appropriate marketing and communication tactics,
- prioritize the programs, activities and associated tools that will most effectively and efficiently drive business to meet or exceed your goals and objectives, and
- establish timelines, roles and responsibilities, as well as measures, for each initiative.
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MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.
MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.